Growth System
Velta Supply Co.
From stagnant ad spend to a scalable growth engine with 3.8× ROAS.
Velta Supply Co. spent two years running the same Google and LinkedIn ads to the same homepage with the same flat results. Traffic was there. Revenue wasn't.
We audited their entire funnel and rebuilt it from the ad creative through to the quote-request confirmation — every step engineered to move industrial buyers closer to a decision.
New scroll-stopping ad creatives, a dedicated landing page per product category, and a LinkedIn retargeting sequence turned cold traffic into qualified leads at scale.
ROAS climbed from 1.1× to 3.8× in 90 days. Cost per qualified lead fell 47 %. The sales team went from chasing cold contacts to fielding inbound inquiries.
Key Services
- Ad creatives (static + motion)
- Funnel design & build
- Landing page optimisation
- Performance analytics
- Creative testing systems
Platform
- Google Ads
- LinkedIn Ads
- Webflow
- HubSpot
- Hotjar
Before
Ad Creative That Blended Into the Feed
Every ad used the same product photo on a white background with a generic headline. Click-through rates sat below 0.4 %. The creative had been running for eight months without a single test or refresh. Budget was being spent — results were not being produced.
Traffic Sent to a Homepage That Sold Nothing
Every ad — regardless of the product category being promoted — landed on Velta's general homepage. Visitors arrived with a specific need and found a company overview. Bounce rates above 78 % and an average session under 25 seconds told the story clearly.
No Way to Measure What Was Actually Working
Reporting tracked impressions and clicks. Nobody knew which campaigns generated quotes, which product pages drove calls, or what a lead was actually worth. Scaling was impossible because the data to justify it didn't exist.
After
Performance Creatives Built Around the Buyer's Problem
We developed 12 ad variants per channel — leading with the industrial buyer's specific pain point, not Velta's product features. Motion graphics for LinkedIn, problem-solution static ads for Google Display, and video testimonials for remarketing. CTR rose to 2.1 % within 30 days.
Dedicated Landing Pages for Every Product Category
Six purpose-built landing pages — one per core product line — each with a benefit-led headline, trust indicators, and a frictionless quote request form. Average time-on-page tripled. Quote form completions increased 340 % month over month.
Revenue-Tied Reporting Dashboard
We connected ad platforms, CRM, and analytics into a single dashboard reporting ROAS, cost per qualified lead, and pipeline value by channel. For the first time, Velta's leadership could see exactly where every marketing dollar went and what it returned.
“We'd been running ads for two years with nothing to show for it. Pixelain rebuilt the whole system and within 90 days our cost per lead dropped nearly in half. The sales team finally has real pipeline.”
Kevin Osei
Co-Founder, Velta Supply Co.
