Growth System
Bravio Labs
2× ROAS. 40 % lower CAC. A growth system that compounds every month.
Bravio Labs had a breakthrough health-monitoring platform but two years of ad spend that showed a consistent 1.2× ROAS — enough to keep running, not enough to scale.
We rebuilt their entire growth system: new performance creative across Meta and TikTok, dedicated funnel pages for each customer segment, and a structured creative testing matrix that eliminated guesswork.
The first creative batch outperformed every previous ad in the account within two weeks. A revised funnel architecture cut drop-off between ad click and free-trial signup by 58 %.
After 90 days: ROAS doubled to 2.4×, cost per acquisition fell 40 %, and Bravio's growth team had a repeatable creative pipeline they could scale confidently.
Key Services
- Ad creatives (Meta + TikTok)
- Funnel design & build
- Creative testing matrix
- Performance analytics
- Landing page optimisation
Platform
- Meta Ads
- TikTok Ads
- Webflow
- Segment
- Amplitude
Before
Ad Creative That Explained the Product Instead of Selling It
Every ad led with a feature list and a clinical diagram. The hook was informational, not emotional. On TikTok and Reels — platforms where attention is won or lost in the first two seconds — this approach generated impressions but almost no conversions.
One Funnel for Every Segment
Traffic from fitness enthusiasts, corporate wellness buyers, and biohackers all landed on the same generic landing page. Each segment had different motivations, different objections, and different language — but none of that was reflected anywhere in the funnel.
No Testing System — Just Intuition
New ads were created when results dipped and paused when they didn't improve. There was no structured creative testing, no hypothesis framework, and no learning that carried forward. Every month started from zero.
After
Hook-First Creative Engineered for Each Platform
We built 18 creative assets across three formats — problem-led UGC-style video, transformation static ads, and authority-driven testimonial carousels — each opening with a hook specific to the audience's pain point. Average thumb-stop rate across new creative: 34 % vs. an industry benchmark of 12 %.
Segment-Specific Funnels That Speak Directly to Each Buyer
Three dedicated landing pages — one per core segment — each with tailored messaging, relevant social proof, and a friction-minimised trial signup flow. Segment-matched traffic converted at 6.8 % vs. the previous 2.2 % on the generic page.
A Structured Creative Testing Machine
We implemented a four-layer testing framework: hook variants, visual treatment, CTA language, and audience targeting. Every test produces a learning that feeds the next creative cycle. Bravio's team now enters each month with a clear brief and a pipeline of tested, scalable assets.
“We'd been running ads for two years with flat results. Within 90 days of Pixelain rebuilding our growth system, our ROAS doubled and our cost per acquisition dropped by 40 %.”
Simone Adler
CMO, Bravio Labs
